Research for Digipacks
DIGIPACKSThere are different types of digipacks, each with there own different aspects and include different medias in order to meet their audience. In this research, I will be analysing the differences between the different types of digipacks and also use a few examples to understand more thoroughly the codes and conventions within this print product.
There is a basic four page digipack which includes one CD tray and one fold out cover. Examples of this format would be digipacks such as Metalica's Death Magnetic album. This type of digipack is the most simplistic yet most popular form for a digipack as it contains all the relevant information that the artist/record label may want to include but at a lower cost to more complex digipack designs.
The six page digipack cover gives more room for more information by adding another fold out cover in the dvd cases design. This is common for digipacks containing two disks as they can be placed on separate pages for ease of use. An example of this would be Coldplay's Greatest Hits digipack.
The cost of digipack production costs more money depending on how many pages/surfaces you have on it. Thus making small digipacks with separate booklets more common in shops than larger digipacks with information printed on the page surfaces. Designs on digipacks usually follow a set theme. Dependant on the style of the band, the front cover usually includes a picture of the band or a normal image. For example, in Metallica's Death Magnetic digipack they use an image of a coffin that is also brought into the booklet design on the inside cover (making it into a 3D image) whereas in Coldplay's digipack they have a picture of the band. The colour choices in the digipacks also vary as the images do - from black and white for rock/metal bands to full bright colours for pop bands. The designs on the digipack make them recognisable on the music stands and encourage people to buy them as well as a form of advertising themself at live events and for people to also download their albums/videos.
0 comments:
Post a Comment