Costume, Prop and Actors Report

Actors

The actors we will be using for our music video are going to be the members of the band and some extras in order to make the music video realistic and so that the band can actually use the video if they like it.

  • Nico Monterosso
  • Edward Scott
  • Matt Dunn
  • Bruce Walters

Costumes

In order to use the conventions of our music genre, we will using the 'indie kid' look for our band members. This particular look involves skinny jeans, trench coats, band tee's and converse trainers. By sticking to this range of clothing our video will fit the genre better as well as making the video look realistic to audiences.



Prop List

There will be many props required for our shooting locations because of the range of locations we are shooting in but also what needs to be used by the band for them to be able to perform/take part. For each scene there will be different needs.



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Location Report

Due to our ideas being set in a variety of locations, we will have to travel to find appropriate shooting locations. This year, it will be easier to do because of Kate being able to drive we will be able to go shoot at any time other than class time and to locations further away from the college. This enables us to have more choice in locations but also makes it slightly harder to find the perfect location to shoot in.

For each scene, we will be at different locations so we will have to plan ahead of time where and when we are going to film in order to make it convenient for everybody needed in the production of the scenes. We have five different locations to film at so we are going to have to make sure that we are quick in every location whilst maintaining a good standard in filming in order to stick to our time plan.


One of our scenes is going to be shot at a live gig that our band will be performing at. This gig is going to be our only shoot for the performance part of the video so we need to make sure that we have good footage throughout the performance so that we can intergrate it into the music video. The gig will be filmed at the M.E.B bar, Chapel Ash, Wolverhampton on Friday 16th October 2009 which will be our first official day of filming.



Another of our scenes is going to be filmed in the grounds of the Telford Plaza, near Telford Town Centre. We chose this location because it is a busy place during the day and also the office towers give the impression of the city. We are hoping that when we film this scene that the weather will be overcast or raining so that there is a clear difference in time between the memories and the present. We are planning to film this on........



The next scene we are going to film is going to be shot in Shifnal High Street in order to give a small town feeling to audiences. We chose this location because many musicians like to show a mixture of town and city locations in order to display contrast to audiences and make the music video entertaining. We hope that on this day it will be good weather and be slightly overcast in order to create a realistic day that will also be common for us to be able to film on. We are planning to film this on......



Another scene we will be filming is going to be in a field outside Shifnal that has public access (in order not to trespass onto private property). We chose this to be the location for our final scene because we hope to make it contrast with our other chosen locations to make it seem like a finale. Because of wanting it to contrast to the other locations we hope that we will be able to film this scene at sunset on a clear or cloudy day so that all the different colours are shown in the sky. We hope to film at this location at the same time as filming in Shifnal High Street.

The next location that we plan to film at will be at college using the multiple panel windows in the A block because we need a large window in order to get the full image right, as well as to create the right look that we are aiming for in this scene. We want it to be raining against the window as well, so it might be easier to film at college because of the time of year we will be filming and it will also be the last scene that we will be filming before editing the music video.

This range of different locations will be a challenge to film in the time limit we have but incase we need more time or need more clips we have decided that we can also film during half term to make sure that there are no problems in the footage we are collected.

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The Target Audience Of Our Products

Modern Mafia are an unsigned indie band based in the west midlands. Like other indie bands (both signed and unsigned) they all have a similar target audiences because they stick to the ‘indie’ conventions. Our band uses the standard instrumentation that is expected to be found in any indie/rock band (electric guitar, bass guitar, drum kit, keyboard, vocals). The bands itself follow the stereotypical style of an ‘indie kid’ in both appearance and attitudes.

Our bands audience has a currently small fanbase because the band is independent and unsigned their audiences are usually friends and family to the band members. Because of the age of the band, their friends are generally going to be in the same age group (13-20) and this will have an impact on the overall target audience, as they would give feedback to the band whilst extending their audiences to other people.

However, there are also external audiences that they have gained through the use of social networking websites, such as myspace, facebook and youtube. Each of these websites has their own individual target audiences, which impact the bands audience greatly. The users of these websites are usually in a typical age range of 14-30 years old therefore this age range would be the majority of the bands audience.

Overall, there will be a clear target audience for our band that we will focus on (the age range of 13-20 males and females) that we will have to stick to in all of our products to ensure that we meet the needs of the band and the audience.

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questionnaire results

In response to our results from our questionnaire, we have created some graphs to help show the results a bit clearer - showing the most and least popular in some cases.


In the chart above we found out that the average age that watched music videos were between the ages 15 to 19 years old. We expected this as music videos are stereotypically more commonly watched by teenagers than any other age group. This result helped us set a target audience age of teenagers between the ages 15 and 19 for our music video in order to meet the demand for new videos by this audience.


In the chart above, we found out that indie music was most common within the age group that we found out about earlier in the blog. This has helped us develop our ideas on what song to use and have started to look at more songs in this genre due to the demand of new videos in this genre.


In this question, we were able to establish what would be shown in the video by the likes and dislikes of the participants of the questionnaire. The results from this question showed us that we needed to combine elements of a storyline and live clips together in order to produce a successful music video. In many cases, this question was explained in more detail in the last question of the questionnaire about their own favourite music video.


This question was purely for our own knowledge about music videos as we wanted to find out where everybody watches their music videos from. In this result, we found that music channels are more popular to watch music videos on than any other source. We think that this is due to music channels being easily accessable to audiences.


In this result, we found out how often music videos are watched in order to know a bit more about the demand of new music videos by audience. It showed to us that 1 to 4 music videos are usually consumed by audiences in one week and therefore are usually in demand. This means that each video has to be different and original in order to obtain a good rating and make the song and artist more popular.


Overall, by several participants completing the questionnaire, we were able to establish a few of the starting points in planning our music video such as genre of the music and also establishing what audience it would reach. This information will help us with our planning as well as having completed some more of our research for this coursework.

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