Meeting the Demands of a Record Label
To meet the demands of a record label and our audience, we have to include codes and conventions of our music genre.
Just one of these conventions would be to show the band performing. Because the band we are using are unsigned, we will have a blank canvas to work on and produce individual ideas. However, for the start of the song we had influences from other artists and music videos, for example 'reptilia' by The Strokes. We also chose to use a close up of the singers face which is similar to our music genre. We decided to put this clip at the chorus so that it could be lip-synched to the music easily and because it's a common convention in music videos so it would be important to include it in our own video.
Most of the other shots are medium and long shots with panning in places. We chose to put in a range because of the importance of making the music video interesting. During filming at the gig, we used three different cameras to capture this as we had only one shot of filming the song as it was to look as natural as possible as well as being to a live audience.
The digipack research identified the importance of including record label logos and names on the case/covers. We wanted to incorporate this into our own print products and came up with a logo for our own record label. We put this on the back of our digipack as it looks professional and it's also in a place that audiences would look at for information on the record label.
The final logo above is our logo which we placed on the back of the digipack. The idea for the name came from both myself and Katie because we thought that it was a convention of record labels to include names, for example Warner Bros.
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