The Target Audience Of Our Products
Modern Mafia are an unsigned indie band based in the west midlands. Like other indie bands (both signed and unsigned) they all have a similar target audiences because they stick to the ‘indie’ conventions. Our band uses the standard instrumentation that is expected to be found in any indie/rock band (electric guitar, bass guitar, drum kit, keyboard, vocals). The bands itself follow the stereotypical style of an ‘indie kid’ in both appearance and attitudes.
Our bands audience has a currently small fanbase because the band is independent and unsigned their audiences are usually friends and family to the band members. Because of the age of the band, their friends are generally going to be in the same age group (13-20) and this will have an impact on the overall target audience, as they would give feedback to the band whilst extending their audiences to other people.
However, there are also external audiences that they have gained through the use of social networking websites, such as myspace, facebook and youtube. Each of these websites has their own individual target audiences, which impact the bands audience greatly. The users of these websites are usually in a typical age range of 14-30 years old therefore this age range would be the majority of the bands audience.
Overall, there will be a clear target audience for our band that we will focus on (the age range of 13-20 males and females) that we will have to stick to in all of our products to ensure that we meet the needs of the band and the audience.
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